"WE" starts with out leader, George Jerome

Mr Jerome graduated from UCLA in 1966 as an electrical engineer. He "survived" in aerospace for 4 years, then got fed up with office politics. After a stint at Lockheed, then RadioPlane, he quit his job at Hydraulic Research the week of a very large layoff, which left him one of a large pool of engineers, all looking for the same few, scarce jobs. Undeterred by circumstances, he simply employed himself as an engineering consultant. After a few months of that, he decided that he wanted to be a company owner, so he set up King Manufacturing. King's facility consisted of a very leaky garage that was leaning to port  about 10 degrees. Next he needed a product to manufacture. By a stroke of luck, he picked up several coil winding machines [well used], some transformer steel, and several rolls of copper wire. Facilities secured, inventory in place, now all that was missing were customers.  

FREE ADVICE CORNER -

Customers – That is the simple part of business, right?

Wrong! A customer is the most fragile part of any business; screw up once, and a customer might walk away. A good business approach to handling customers; treat every order as a first order. You are trying to impress them so they will return. Take a customer for granted, and you have just granted them a reason to leave. Price is always important, but service and quality can quickly out rank price.

Back in “the day”, George literally walked around industrial parks, poked his head in the door, and asked the nearest secretary or receptionist if they used transformers in their products. OK, today, you really have it easy. You can post notices on social media, or send out blanket emails, etc. but… once you have a customer, NEVER take them for granted!